Micromax “in” series launch confirmed for November 3

Written by Himanshu Gupta

Micromax “in” series confirmed that it will soon make a comeback to the smartphone industry in India. This comeback will be with the “in” series of handsets. The company confirmed that its “in” series is indeed to come on November 3.

The Chinese smartphone brands are often called “Chee-nee” in India. Micromax shared a video clip, which takes a potshot at the Chinese brands and writes “Aao Karein Cheeni Kum” above a glass of tea, which refers to reduce Chinese Smartphone Brands.

Micromax “in” series aims at customers who wish to buy an Indian product, and its promo campaign also revolves around the Indian Prime Minister’s vision for “Atmanirbhar Bharat”.

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A video was posted on Twitter in which Micromax co-founder cited as a reason for the brand’s comeback. A media report claimed last week that Micromax will launch Helio G35 and Helio G85-powered smartphones with pricing between INR7,000 ($95/€80) and INR15,000 ($205/€170). 

While not much realized about the new smartphone series, tipster Sumukh Rao has conical out that it will involve multiple devices between the price range of Rs 7,000 to Rs 15,000 and forced launched in early November. The devices anticipated being stock Android phones.

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Himanshu Gupta


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