Apple recorded a 78% growth in smartphone shipments year-on-year (YoY) in India in the first quarter of 2020, a Counterpoint Research announcement declares. The big jump in shipments flatters possible due to the positive response received from the consumers for its iPhone 11 smartphone. Xiaomi residue the leading smartphone maker in the country. It had a 30% market share in Q1 2020. Vivo ranked second while Samsung came third with 17% and 16% share independently.
The Counterpoint data utter that Apple (78%) was one of the top three brands in the country in terms of growth in smartphone shipments in the country. It accompanies only Realme (119%) and Oppo (83%). It is clear that while Apple, with its high-priced phones, is not amid the most favored smartphone brands in India, it has recorded significant growth.
As per the Counterpoint’s last announcement, Apple had registered a 41% YoY growth in smartphone shipments during the fourth quarter of 2019.
Counterpoint data discerned that apart from the iPhone 11. Apple’s success can be attributed to discount offers on Amazon and Flipkart as these assisted keep the prices relatively lower. Further, in the ultra-premium segment (> Rs. 45,000) Apple was main in the country with a market share of 55%.
Overall, the Indian smartphone market grew 4% (YoY) in the first quarter of 2020. The announcement added that the COVID-19 pandemic had impacted the Indian smartphone market. A nationwide lockdown was applied in India by the end of the above-referred quarter, resulting in the closure of offline stores as well as e-commerce services.
Counterpoint evaluates that there could be a 10% reduction in overall smartphone shipments in India for the full calendar year. The market-research agency as well trusts that the entry-level smartphone shipments will witness a slump in demand because those customers have been worst-hit by the lockdown.
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